Rolls-Royce простимулює продаж застарілих моделей солідною знижкою

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Rolls-Royce простимулює продаж застарілих моделей солідною знижкою.

Американські журналісти з’ясували: автовиробник розповсюдив бюлетень, у якому підтвердив розпродаж Ghost та Cullinan 2023 модельного року з дисконтом до 15 000 доларів. Спецпропозиція діє до 31 березня 2024 року при покупці за готівку та введена «для стимулювання продажів та просування всіх застарілих автомобілів».

У масштабах Rolls-Royce знижка у розмірі 15 тисяч доларів становить не більше чотирьох відсотків від роздрібної ціни, що рекомендується, на Ghost і Cullinan. При цьому покупці можуть не дочекатися дисконту, адже минулого року продаж Rolls-Royce в США тримався на дуже високому рівні, і «затоварювання» точно не спостерігається.

Дисконт на Rolls-Royce Cullinan пояснимо, адже зовсім скоро дебютує оновлений кросовер , так що варіант 2023 модельного року справді можна назвати «застарілим». Що стосується Ghost, то для рестайлінгу зарано, але точкове оновлення в 2024 ймовірне: може бути модернізована медіасистема, а зовнішність зміниться в штрихах.

За підсумками 2023 року Rolls-Royce оновив рекорд продажів, хоча збільшення чисто символічне: всього 12 одиниць або 0,2 відсотка. Бестселером виявився Cullinan, на другому рядку Ghost. Найбільшим ринком для британської марки є США, потім слідує Китай. Найкращу динаміку продажів показали інші континенти: Європа та Азіатсько-Тихоокеанський регіон.

Запис Rolls-Royce простимулює продаж застарілих моделей солідною знижкою спершу з’явиться на theROAD..