Rolls-Royce прозвітував про рекордний продаж

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Компанія Rolls-Royce встановила новий рекорд з продажу.

Порівняно з минулим роком приріст невеликий — лише 11 машин. Але, як ми знаємо, у Гудвуді навмисно обмежують кількість випущених автомобілів, щоб вони залишалися ексклюзивним товаром не для всіх. Продаж «Роллс-Ройсів» 2023-го зріс на всіх ключових ринках. На першому місці, як і раніше, залишаються США, на другому — Китай.

Компанія Rolls-Royce прозвітувала про черговий успішний рік роботи. 2023-го клієнтам передали рекордні 6032 автомобілі, причому кожен отримав елементи персоналізації. Продажі зросли практично у всіх країнах присутності, але найбільшими ринками для бренду, як і раніше, залишаються США та Великий Китай. Нові рекорди встановлені на Близькому Сході, в Азіатсько-тихоокеанському регіоні та Європі, де основну касу знову зробила Великобританія. Найпопулярнішою моделлю Rolls-Royce за підсумками року виявився кросовер Cullinan , на другому місці – седан Ghost .

Для відділення Bespoke минулий рік узагалі виявився своєрідною перевіркою на профпридатність. Його фахівцям довелося розробити безліч інноваційних рішень, які раніше на «Роллс-Ройсах» не використовувалися. Одним із найскладніших проектів став Phantom Syntopia , для якого вигадали систему ароматизації салону на основі технології, спочатку призначеної для медичної галузі. І це не рахуючи різних лакофарбових покриттів, що зажадали не тільки нових формул, а й технік нанесення.

Минулий рік також відзначився більш частим використанням рідкісних матеріалів, наприклад перламутру The Pearl Cullinan , а також особливого декору. Найбільш знаковими прикладами є Black Badge Cullinan Blue Shadow з обробкою перфорованою шкірою вручну; Black Badge Ghost Ékleipsis з анімованою стелею Starlight Headliner та Phantom Inspired by Cinque Terre , для Галереї якого створили тематичний малюнок-колаж.

Запис Rolls-Royce прозвітував про рекордний продаж спершу з’явиться на theROAD..