Половина дилерів Ford відмовилася від продажів електрокарів у 2024 році

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Половина дилерів Ford відмовилася від продажів електрокарів у 2024 році. 

У «блакитному овалі» визнали, що деякі дилери відмовилися від участі [у програмі продажів електромобілів Ford Model e, зосередившись на автомобілях із ДВЗ та гібридах. Представник Ford заявив Detroit Free Press, що «рівні поширення електромобілів відрізняються по всій країні, і ми вважаємо, що наші дилери знають свій ринок найкраще».

Автовиробник особливо наголосив, що 86% американців проживає в межах 30 кілометрів від дилерського центру Ford, де можна придбати чи обслужити електромобіль. Раніше Ford довелося пом’якшити вимоги до дилерських центрів, які продають електромобілі: тепер можливі менші інвестиції та менша кількість зарядних пристроїв.

Дилери Ford відмовляються від продажу електромобілів, оскільки “батарейні” моделі вже стають незатребуваними, а автовиробник уповільнює програму електрифікації модельного ряду. Поки що «роблять касу» традиційні моделі з бензиновими та дизельними ДВЗ, а заробітки на продажах електромобілів на тлі витрат в інфраструктуру сумнівні.

Хоча сценарій розвитку електромобільної лінійки Ford не найоптимальніший для автогіганта, продаж «батарейних» моделей зростає і оновлює максимуми. Ford F-150 Lightning став найбільш продаваним електричним пікапам за підсумками 11 місяців 2023 року. Поки що сильних конкурентів немає, але у 2024 році на ринку будуть Tesla Cybertruck та GMC Sierra.

Запис Половина дилерів Ford відмовилася від продажів електрокарів у 2024 році спершу з’явиться на theROAD..