Geely ліквідувала електричний суббренд

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Китайський автовиробник Geely ліквідував електричний суббренд Geometry. 

Незважаючи на загальну тенденцію, навпаки, виділяти електричні моделі в окремі марки, Geely вирішила зробити моделі Geometry частиною основної лінійки. Фактичний перехід розпочався ще у квітні поточного року, але офіційно компанія оголосила про це лише у жовтні.

Суббренд Geometry був заснований у 2019 році, а указ про відміну реєстрації у зв’язку з розпуском було підписано 20 вересня 2023 року. Причини стандартні — Geometry показувала надто низькі продажі.

Компанія спеціалізувалася на доступних електрокарах, але відколи конкуренти типу BYD і Wuling посилили свою присутність на ринку, марка перестала бути конкурентоспроможною. За минулі місяці 2023 Geometry продала менше 40 тисяч автомобілів, що для китайського ринку вкрай мало.

Наприкінці вересня німецький концерн Volkswagen оголосив, що призупинить випуск двох електричних моделей – ID.3 та Cupra Born. Причини аналогічні: низькі продажі та нестабільна ситуація на ринку.

Запис Geely ліквідувала електричний суббренд спершу з’явиться на theROAD..