Електрокари продаються набагато гірше ніж очікувалось — Toyota

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Toyota визнала: електрокари продаються набагато гірше за очікуване. Японський автовиробник переглянув плани на поточний фінансовий рік (триває з 1 квітня 2023 року до 31 березня 2024 року). Спочатку Toyota заявила, що продасть 202 000 «чистих» електрокарів, 137 000 гібридів, що заряджаються, 3 497 000 звичайних гібридів і 8 000 водневих автомобілів, але тепер прогноз інший. Насправді попит на моделі без ДВС виявився набагато нижчим.

Фінансовий директор Toyota пояснив, що «цінова війна» у Китаї змусила корпорацію переглянути плани продажу електромобілів, щоб не жертвувати прибутком. Новий прогноз на поточний рік — продаж 123 тисяч електромобілів (-39%), 141 000 гібридів, що заряджаються (+2,9%), 3 598 000 звичайних гібридів (+2,9%) і 5 000 «водневих» моделей (-37). 5%).

Японський концерн перефокусувався на гібридні моделі, щоб не змагатися з китайськими марками та Tesla. Фінансовий директор Toyota зазначив, що «широкий спектр варіантів силових агрегатів дозволив корпорації уникнути «цінових воєн». Загалом за підсумками року частка електрифікованих моделей Toyota та Lexus збільшиться з 29,6% до 37,2%.

Третій квартал 2023 року Toyota закрила з рекордним результатом. Продаж збільшився до 5,6 мільйона автомобілів (+8,3%), що є історичним максимумом. Перше півріччя корпорація завершила з десятивідсотковим приростом продажів, тому поточний календарний рік має бути найуспішнішим за всю історію Toyota.

Запис Електрокари продаються набагато гірше ніж очікувалось — Toyota спершу з’явиться на theROAD..