Cadillac відмовився від плану швидкої та повної електрифікації

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Cadillac відмовився від плану швидкої та повної електрифікації.

Видання Detroit Free Press з’ясувало: преміум-бренд концерну Genaral Motors готовий відступити та залишити в лінійці бензинові моделі після 2030 року. У 2021 році тодішній бос Cadillac Рорі Харві заявив журналістам, що до 2030 року бренд перетвориться на повністю електричний, але тепер такий розвиток подій вважають неможливим. Автовиробник пом’якшив позицію під впливом ринку.

Віце-президент Cadillac пан Джон Рот заявив на прес-конференції, що «електромобілі та двигуни внутрішнього згоряння співіснуватимуть протягом кількох років». Топ-менеджер підкреслив, що хотів би внести ясність: поки Cadillac має розкіш вибору на ринку, автогігант намагатиметься задовольнити потреби [усіх] клієнтів.

Відповідаючи на запитання журналіста про суперечність поточної стратегії Cadillac заявам трирічної давності, пан Рот заявив буквально таке: «Ми дотримуємося стратегії запропонувати лінійку повністю електричних автомобілів до кінця десятиліття, і ми збираємось прислухатися до клієнта та дозволити йому бути нашим гідом». Переглянути план довелося на тлі уповільнення темпів зростання продажів електромобілів.

Представник Cadillac не приховував: бензинові моделі з портфоліо нікуди не зникнуть навіть у 2030 році. Раніше про провал плану тотальної електрифікації публічно заявили в Mercedes-Benz , Volkswagen і Stellantis: всі корпорації залишать у гамі моделі з двигунами внутрішнього згоряння в середньостроковій перспективі.

Запис Cadillac відмовився від плану швидкої та повної електрифікації спершу з’явиться на theROAD..