Керівник Bentley йде до конкурента

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Керівник Bentley Едріан Холлмарк працюватиме на конкуруючу марку.

Повідомлення про те, що Холлмарк залишає посаду голови та головного виконавчого директора Bentley, з’явилося на сайті британської марки. В офіційній заяві йдеться про те, що з 1999 по 2005 рік Холлмарк відповідав у Bentley за продажі та маркетинг, а 2018-го очолив компанію в непростий для неї час. Про його нове місце роботи не згадується, проте відомо, що він йде працювати до конкурента – в Aston Martin.

За ті роки, поки Холлмарк керував Bentley, продажі компанії пішли вгору: якщо в перший рік його правління марка реалізувала менше 10 тисяч машин, то 2022-го було продано понад 15 тисяч штук. 2023 компанія завершила з результатом 13,5 тисячі проданих автомобілів, причому найбільшим попитом вони користувалися в Північній Америці і Китаї.

Остання гучна заява на посаді Bentley Холлмарк зробив буквально кілька днів тому, і вона стосувалася саме падіння продажів. Він зазначив, що до минулого року компанія оновлювала рекорд продажів, проте 2023-го, окрім економічних проблем та високих кредитних ставок, негативний вплив зробив «певний рівень емоційної чутливості» заможних клієнтів. Під цим він мав на увазі те, що клієнти стали більш обережно підходити до демонстрації багатства і розкоші в деяких країнах, які зазнають економічних і політичних труднощів.

Хто стане наступником Едріана Холлмарка на посаді керівника Bentley, наразі невідомо. Сам Холлмарк, за інформацією зарубіжних ЗМІ, очолить конкуруючу компанію Aston Martin — він прийде на зміну 78-річному Амедео Фелісу, який у свою чергу керував цією маркою лише кілька років, з 2022 року.

Запис Керівник Bentley йде до конкурента спершу з’явиться на theROAD..