Porsche змінює свій логотип на честь 75-річчя бренду

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Porsche оновить свій фірмовий логотип, який використовується з мінімальними змінами з 1952 року. Нова версія дотримується традицій бренду. Про це повідомили на сайті Carscoops.

У 2023 році Porsche святкує 75-річний ювілей. У 1948 році був представлений перший автомобіль бренду – Porsche 356.

Новий логотип відрізняється від старого лише кількома змінами. Серед них чорний напис Stuttgart, де знаходиться штаб-квартира бренду та інше зображення коня, що гарцює.

Весь логотип виконаний у матовому металевому стилі, а не у блискучому золотому. Від усіх опуклих деталей також вирішили позбутися.

Загалом Porsche оновлювали свій логотип п’ять разів – у 1954, 1963, 1973, 1994 та 2008 роках. Навіть через 71 рік він сильно відрізняється на тлі інших.

До появи логотипа автомобілі Porsche просто позначалися літерами. У 1951 році фірмовий герб створив Франц Ксав’єр Реймшпіс. Він узяв коня з герба Штутгарта та додав оленячі роги, які були зображені на гербі Вюртемберга-Гогенцоллерна.